Advanced Diploma of Marketing and Communication BSB61315

Course Description

BSB61315 Advance Diploma of Marketing and Communication. This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

No licensing, legislative or certification requirements apply to this qualification at the time of publication

For more information about the course, visit


Code BSB61315
Prerequisites None
Duration 60 Weeks
Terms 4
Assessments Role Play
Short Answers
Delivery Mode Classroom Based Training
Entry Requirements Candidates must be18 years old at the time of enrolment.

Education and Work Pathways

After achieving this qualification, candidates may choose to undertake studies at a higher education level. This course is a pathway into University Degree.

Potential job outcomes upon completion of this course:

  • Marketing Director
  • National, regional or global
  • Marketing Strategist
  • Marketing manager

How to enrol

Your enrolment is only one step away! Enrolling with Future Academy is easy. Just call one of our friendly staff members on: 1300 827 188.

We appreciate that choosing the right course is important. If you would like to discuss your career or course contact us on 1300 827 188 or send us an email to with your queries.


  • 6 Fetherstone Street, Bankstown NSW 2200
  • 22 Russell St, Morley WA 6062
  • 26 Edgar Street, Bowen Hills, Queensland
  • Level 2, 398 Chapel Road, Bankstown NSW 2200
  • L4/403 32 York Street, Sydney NSW 2000
  • 88 Ricketts Road, Mount Wavwrley VIC 3149

Recognition of Prior Learning (RPL)

Students can apply for Recognition of Prior Learning (RPL) for this qualification, and all students will be offered this option upon enrolment into the course. Please talk to one of our support officers for further information.


Please contact us on 1300 827 188 for information on fees, funding and payment plan options. Fees include all books and materials.

Language, Literacy and Numeracy requirements (LLN)

We recognise that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you should sit for our LLN assessment before enrolment.

Support Services

During your studies with Future Academy, you will have access to a comprehensive range of support services

These Includes:

  • Academic Support
  • Student Support
  • Learning Support

Course Structure

Twelve Units (3) core and (9) elective units are required for the award of the BSB61315 – Advanced Diploma of Marketing and Communication. Units have been selected in accordance with the packaging rules and are relevant to the work outcome, local industry requirements and qualification level.

The following Units of Competency as identified in the National Business Services Training Package must be successfully completed to attain the Advanced Diploma of Marketing and Communication at Future Academy.

Unit Code Unit Title Core/Elective
BSBADV602 Develop an advertising campaign Core
BSBMGT616 Develop and implement strategic plans Core
BSBMKG609 Develop a marketing plan Core
BSBINN601 Lead and manage organisational change Elective
BSBMGT605 Provide leadership across the organisation Elective
BSBMGT617 Develop and implement a business plan Elective
BSBMKG523 Design and develop an integrated marketing communication plan Elective
BSBMKG603 Manage the marketing process Elective
BSBMKG607 Manage market research Elective
BSBRSK501 Manage risk Elective
BSBWHS605 Develop, implement and maintain WHS management systems Elective
BSBMGT608 Manage innovation and continuous improvement Elective
Future Academy does NOT guarantee that: –
  • A learner will successfully complete the course. This is subject to completing all the required units of competency.
  •  A learner will obtain an employment outcome as this is outside the control of Future Academy.
  •  A learner will obtain a qualification or a statement of attainment without successfully completing the assessments.