BSB61315 Advance Diploma of Marketing and Communication. This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
No licensing, legislative or certification requirements apply to this qualification at the time of publication
For more information about the course, visit www.training.gov.au
|Delivery Mode||Classroom Based Training|
|Entry Requirements||Candidates must be18 years old at the time of enrolment.|
After achieving this qualification, candidates may choose to undertake studies at a higher education level. This course is a pathway into University Degree.
Potential job outcomes upon completion of this course:
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Students can apply for Recognition of Prior Learning (RPL) for this qualification, and all students will be offered this option upon enrolment into the course. Please talk to one of our support officers for further information.
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We recognise that not all people are able to read, write and perform calculations to the same standard. To help give you an idea of the language, literacy and numeracy skills required to study this course, you should sit for our LLN assessment before enrolment.
During your studies with Future Academy, you will have access to a comprehensive range of support services
Twelve Units (3) core and (9) elective units are required for the award of the BSB61315 – Advanced Diploma of Marketing and Communication. Units have been selected in accordance with the packaging rules and are relevant to the work outcome, local industry requirements and qualification level.
The following Units of Competency as identified in the National Business Services Training Package must be successfully completed to attain the Advanced Diploma of Marketing and Communication at Future Academy.
|Unit Code||Unit Title||Core/Elective|
|BSBADV602||Develop an advertising campaign||Core|
|BSBMGT616||Develop and implement strategic plans||Core|
|BSBMKG609||Develop a marketing plan||Core|
|BSBINN601||Lead and manage organisational change||Elective|
|BSBMGT605||Provide leadership across the organisation||Elective|
|BSBMGT617||Develop and implement a business plan||Elective|
|BSBMKG523||Design and develop an integrated marketing communication plan||Elective|
|BSBMKG603||Manage the marketing process||Elective|
|BSBMKG607||Manage market research||Elective|
|BSBWHS605||Develop, implement and maintain WHS management systems||Elective|
|BSBMGT608||Manage innovation and continuous improvement||Elective|